Ddp3 Essay Example | Topics and Well Written Essays - 250 words

Ddp3 - Essay Example According to Cambridge Dictionaries Online (2003), a research is â€Å"a detailed study of a subject, especially in order to discover (new) information or reach a (new) understanding.† Clearly, I have gained a better understanding of organisational research and more importantly its usefulness to the organisation. I have come to appreciate the fact that the growth and development of an organisation depends largely on the amount of effort that is put into researching on issues that concern the organisation. My thinking about the structures of an organization and how they operate has greatly been affected. Due to lesson taken in this module, I have come to learn about organizational structures, division of labour and the need to respect organizational protocols. This means that in practicality, I am going to be a better functionary of any organization I find myself. Clark (2010) has it that â€Å"Leadership is a process by which a person influences others to accomplish an objective and directs the organization in a way that makes it more cohesive and coherent.† As a leader of people and as a manager of an organizational, I have learnt out of this module that organizational leadership is all about team work. This is to say that as a leader, I am not supposed to assume that I have the power to get all things done. Rather, I have to believe in the competences of my subordinates and give them much room to also put their capabilities to use. My major original contribution has to do with supportive coexistence. In my opinion, organisations can be managed better if each member of the organisation lived and worked the proverbial ‘being each other’s keeper’. Organisational structures must work must each person must be available to support the other

Put the best subject you fell its good Essay Example | Topics and Well Written Essays - 1500 words

Put the best subject you fell its good - Essay Example This may involve the frequency with which earthquakes are experienced in certain regions. In addition, seismicity may refer to the type of earthquake as well as the size of the earthquake experienced in certain regions. Earthquakes are characterized by the shaking of the earth surface, leading to deaths, destruction of properties as well as changes in the physical features of the landscape. Earthquakes can manifest in several fault types. These include the reverse fault, the normal fault as well as the strike-slip faults (Sinvhal, 2010). Each type of fault is associated with a range of earthquake magnitude. Earthquakes majorly occur in volcanic regions. In such regions, tectonic faults as well as magma movements mostly cause them. It is of crucial significance to note that earthquakes are measured through the use of seismometers. These instruments are quite beneficial in measuring the intensity of the earthquake whenever they occur in any region. In addition, the seismometers are also beneficial in measuring other aspects of earthquakes relating to the magnitude of such an earthquake (Sinvhal, 2010). The earthquakes of very low magnitudes are measured using special instruments specifically adapted for such earthquakes of lower magnitudes. One of these instruments for measuring low magnitude earthquakes is called Ritcher scale, which is a part of the seismometer. It is of crucial significance to note that earthquakes occur when the rocks underground break and move under intense pressure and stress. The vibrations associated with the earthquakes makes the rocks underground to break. This leads to release of lots of energy from beneath the ground. This energy is very strong and is capable of causing massive destructions to the landscape itself, infrastructure, structures as well as property (Brumbaugh, 2010). Moreover, the energy released from the underground following the incidences of

Primary and Secondary Research in Marketing

Primary and Secondary Research in Marketing Critically analyse the effectiveness of primary and secondary research applied to product development (looking at qualitative and quantitative research). Market research can be understood in terms of how the activity is carried out, designing questionnaires, planning respondent samples, methods of data collection and analysis etc, in other words the techniques of the discipline. The purpose of market research is to assist and improve marketing decisions; selecting the optimum alternative or even setting the decision-making agenda, i.e. what are the real marketing issues facing us? In any field, the basis of good decision making is having effective and accurate information available and using it accordingly. Almost any information required in or contributing to marketing decision making and the methods used to acquire that information, can be considered to be market research but, as a distinct and specialized activity, it is the provision of information about the market that is usually the central concern. People and organisations regularly need to understand the markets that they find themselves in, including the needs of consumers that make up these markets. This understanding can be intuitive and based on common sense, where many successful decisions have been and continue to be based on no more than instinct. However, in competitive markets where implementing a decision may require major financial resources and where the costs of failure are high, there is a need for decision making based on more rigorous and reliable data. Additionally, many features of modern markets and marketing such as consumer diversity, internationalization and the ever accelerating pace of change, increase uncertainty and make the informal and intuitive approaches to understanding less secure. The more formal techniques of market research, which have been developed and matured over the last few decades, generally offer a basis for increased confidence in decision making and so reduce some of the risks that always will be present in markets. The primary purpose for market research is risk aversion, to understand what the market wants, and not just what a few customers want and reduce the risk of developing the wrong product. THE MEANING OF PRODUCT DEVELOPMENT Product development is the phase in which the organisationdetermines if it is technically feasible to produce the product and if it canbe produced at costs low enough to make the final price reasonable. To testits acceptability, the idea or concept is converted into a prototype, orworking model. Concept cars for example are used in the development of newvehicles. The prototype should reveal tangible and intangible attributesassociated with the product in consumers minds. The products design, mechanicalfeatures and intangible aspects must be linked to wants in the marketplace.This includes the service aspects of the product, which are a vital componentof many products. Failure to determine how consumers feel about the productand how they would use it may lead to the products failure. For example, the Sinclair C5 electric buggy car, was developed as a serious on-road, single seater car for city or country use. However, drivers felt unsafe in a small buggy, and campus students ended up using the remaining stocks on-pavement runabouts. The development phase of a new product is frequently lengthyand expensive; thus a relatively small number of product ideas are put intodevelopment. If the product appears sufficiently successful during this phaseto merit testing, then during the latter part of the development phasemarketers begin to make decisions regarding branding, packaging, labelling,pricing and promotion for use in the test marketing phase. With this in mind we can now move on to talk about theeffectiveness of the use of primary and secondary research in productdevelopment. COLLECTING DATA There are two types of data collection methods, they areprimary data collection and secondary data collection. Primary Data Collection: this type of datacollection are usually observed and recorded or collected directly fromrespondents. This type of data must be gathered by observing phenomena orsurveying respondents. Primary data collection can be deemed as bespoke andtherefore time consuming and costly. This process is more lengthy and complex, it is typicallymore costly, involving experimentation, sampling, survey methods, andquestionnaire construction. The acquisition of primary data often requires anexperimental approach to determine which variable or variables caused an eventto occur. Experimentation: this involves keeping certainvariables constant so that the effects of the experimental variables can bemeasured. For example, when Apple tests a change in its AppleWorks wordprocessing computer program, all sales and marketing variables should be heldconstant except the change in the program. Sampling: by systematically choosing a limited numberof units, or sample, to represent the characteristics of a total population,marketers can project the reactions of a total market or market segment. Theobjective of sampling in product development, therefore, is to selectrepresentative units from total population. Sampling procedures are used instudying the likelihood of events based on assumptions about the future. Survey Methods: This includes interviews by mail,e-mail, or telephone and personal interviews. Selection of a survey methoddepends on the nature of the problem, the data needed to test the hypothesisand the resources, such as funding and personnel that are available to theresearcher. Questionnaire Construction: A careful constructedquestionnaire is essential to the success of any survey. A questionnaire is abase document for research purposes that provides the questions and thestructure for an interview or self-completion and has provision forrespondents answers. Questions must be designed to elicit information thatmeets the studys data requirements. Observation Methods: This method enables a researcherto record respondents overt behaviour, taking note of physical conditions andevents. Direct contact with respondents is avoided; instead, their actions areexamined and noted systematically. Observation is straightforward and avoids acentral problem of survey methods: motivating respondents to state their truefeelings or opinions. Secondary Collection Data: These types of dataare normally compiled inside or outside the organisation for some purpose otherthan the current investigation. Secondary data include general reportssupplied to an enterprise by various data services. Such reports might concernmarket share, retail inventory levels and consumer buying behaviour. Commonly,secondary data is already available in private or public reports or have beencollected and stored by the organisation itself. Because secondary data arealready available, which does save valuable time and money, they should beexamined prior to the collection of any primary data. Marketers often begin themarketing research for product development by gathering secondary information.They may use available reports and other information from both internal andexternal sources to identify a marketing problem. Internal sources of secondary data can contribute to productdevelopment. For example, an organisations marketing databank may containinformation about past marketing activities, such as sales records and researchreports that can be used to test hypothesis and pinpoint problems.Organisations accounting records are also an excellent source of data, butstrangely enough tend to be overlooked. The large volume of data that anaccounting department collects does not automatically flow to the productdevelopment area. Secondary data can also be retrieved from periodicals, censusreports, government publications, the World Wide Web and unpublished sources.Periodicals such as Investors chronicles, Marketing, The Economist, Campaign,Marketing Week, Wall Street Journal, and Fortune, print general informationthat is helpful for defining problems and developing hypothesis. Other external sources of secondary data are Trade journals,trade associations, international sources, commercial sources, governments,books in print, periodical indices and computerized literature retrievaldatabases. TYPES OF MARKET RESEARCH METHODS Broadly speaking there are two types of marketing researchmethods, they are qualitative and quantitative methods. The names describe thebasic difference in the results. Quantitative methods use samples large enoughthat there is statistical confidence in the results. Qualitative methods usevery small samples with no statistical significance. A complete research planincludes both categories of research. The mix depends on the stage ofdevelopment, the research objectives available funds, and other variables. Often, qualitative such as a focus group can be used to better identify what the issues are to do with a new product. Quantitative research is then employed to determine how prevalent the issue or need is. Qualitative research is the term applied to research that is considered exploratory or conceptual. Qualitative research will provide context,insights, and ideas for more research. The idea for the use of this type of research method is to get the participants to talk about their experiences,give opinions about situations, and to react to scenarios or prototypes. The basic characteristics of qualitative research are, broad objectives; small samples, results tend not to be generalizable or target population; and it is best used early in order to identify issues and again later in the process to validate. The following methods under qualitative methods are the most commonly used. They are: review of secondary information, focus groups and related techniques (brainstorming sessions), and observations/ ethnographic studies (insetting where the product is actually used. Quantitative research is the term applied to researchthat is considered conclusive. A researcher might use quantitative research totest hypothesis, describe the market or target population characteristics, andcheck relationships among variable. The results lead to formal conclusions andrecommendations to inform decision-making. The idea is to get enough responsethat the research will feel confident that the results reflect the market. The basic characteristics of quantitative research are:defined objectives that include hypothesis, focused research design identifieswho, how, what, why and when, large enough sample to allow for generalization(projection of results), and heart of the research. The most common quantitative research methods are: Surveys,which could be mail, telephone, online; usability studies; field testing;laboratory testing and conjoint analysis. Quantitative research is alsoconcerned with measuring aspects of a market or the population of consumersmaking up the market. This includes soft phenomena such as consumer attitudesas well as the hard things such as market size, brand shares, purchase frequenciesetc. Quantitative research and sampling: Quantitative data on a market or consumer group can be obtained through carrying out a census on the general populace, so as to obtain the relevant measures from every single consumer or (in the case of business-to-business research) player in the market. In practice market research through a census is very rare; for one thing it is usually prohibitively expensive to obtain data from every individual (the government only carries out a population census once every 10 years) and even when the money is made available the timescales involved are likely to be too long to meet commercial deadlines. Quantitative market research is, therefore, nearly always based on more or less rigorous sampling methods which have in common the assumption that the data from samples can betaken to represent, within estimated levels of accuracy, the population or universe from which they are retrieved from. Types of Quantitative Data: The range of information which can be and is collected through quantitative research is enormous if not infinite. In relation to deciding how data should be collected, all possibilities can be slotted into a simple threefold classification. They are: market measure; customer profiles or segmentation; and attitudinal data. Market measures quantify and describe a market. Common examples include: market and sector size; shares of the market held by suppliers or brands; penetration levels (what proportion of all potential consumers own or buy a product); purchase and consumption frequencies; patterns of consumption and seasonality. A vital concern in any marketing is knowing and understanding the potential customer base, what type or organisations are they? What other types of products or services do they own or use? What is required to meet this need is customer profiling or segmentation data and it is quantitative in nature because reliable breakdowns are needed for the whole market or population Additionally attitudinal data is also used in a quite general sense to cover concepts such as awareness, perceptions, beliefs, evaluations,preferences, and propensities. In other words they are, in their various forms, subjective and reside in the minds of individuals (attitudinal data is collected in business-to-business research but in the end it is still attitudes of individuals within organisations or companies, as such, do not have attitudes). Much of market research is concerned with attitudes and attitude measurement because attitudes are assumed to influence if not determine behaviour; understand consumer attitudes and the marketing may mould consumer choice in the products favour. Level of Measurement: Depending on the stage of product development, research measurement can be used to focus on particular market levels and use techniques appropriate for find out the possible level of satisfaction that will be gained from using the product. For example,manufacturers passing on sales figures, in confidence, to a third party (e.g.trade association) which collates them. Retail sales and brand shares are likely to be collected most accurately at the retail level through a retail audit. Patterns of consumption and profiles of consumers, however, will require data collection at the final level through some type of interviewing programme. The market level from which data is required, therefore, has an important bearing on the research methodology. The size of a market, for example, can be estimated by grossing up the consumption levels among a sample to the total population within the market. With adjustments (e.g. for imported products, shrinkage through the retail chain, etc) estimates also can be made of manufacturers and distributors / retail sales. However, in making such estimates various uncertain assumptions nearly always have to be made and this affects the reliability of the final data. Frequency of Measurement: Market research data is often required at only a single point in time; the current market, the shares held now by each brand, the profile of current consumers etc. In such cases the research methodology is commonly designed as a one-off and the project(i.e. product development). It is also possible that at some future date it may be decided be the organisation to collect the same sort of data again and a similar research design maybe used but at the time the first project is considered this not to be of significant importance at the time. In terms of research expenditure, most market research budgets are taken up buying repeat measures through continuous research. Continuous data allows important measures to be tracked overtime; movements in brand shares for example show progress (or decline) against competitors and changes in the trend provide an early warning to take action. Discrete trends also can be interrelated to other measures taken in the continuous research programme (e.g. media exposure) or independent variables such as economic indicators and all the data ca be integrated into a model which allows for predictions to be made or enables what if questions to be answered. Continuous data can be collected from matched samples (each made up of different respondents) and in some applications this is the preferred approach. Due to the high costs associated with conducting continuous research, much of the wok tends to be syndicated with costs shared among a number of subscribers. The nature of the respondent: The location of potential respondents may for example, influence any decision to use phone or visit interviewing. Other considerations may favour face-to-face methods but if the selected sample of say 50 potential buyers of a product is spread allover Western Europe, phone interviewing maybe ruled out if an important part of the sample is seldom found there; e.g. older people. Respondents personal attributes may also influence the research design. Self completion surveys are not appropriate among an illiterate or semi-literate respondent group or where interest in the subject of the research is likely to be low. Similarly, the wording of questions may need to reflect respondents language skills and familiarity with terminology: computer jargon may have a place in a survey of IT workers but not among the general population. Where as is common, the sample is mixed in these respects, the design must actually work lowest common denominator assumptions. Access to communications and the status of respondents are also relevant to an appropriate design. While most business-to-business respondents can be contacted by phone, this will be less the case where shop floor attitudes need to be established or where workers are very mobile. In such cases respondents may need to be recruited away from their place of work. THEDIFFERENCES BETWEEN QUALITATIVE AND QUANTITATIVE RESEARCH IN PRODUCTDEVELOPMENT The roots of the words qualitative and quantitative imply that one is based on quality and the other on quantity. There is some truth in this. Qualitative research is centrally concerned with the understanding rather than the measurement of things. The trouble is the lack of measurement means that it is never possible to be absolutely sure that the findings are correct. It is his inability to validate qualitative research that causes some consternation in relation to its use in product development. For example, the government recently commissioned little qualitative research as it is worried that the findings would not stand up to public scrutiny. More recently, though, since the 1997 General Election, interest by government in focus groups and similar had become a news item. The focus on quality and small numbers of respondents allows the research consultants to collect much of the data themselves in contrast to qualitative surveys where the numbers of interviews are too great for any single person to make more than a dent. One of the strengths of qualitative research is that it deeply involves experienced and skilled practitioners in the subject who can lift data and turn it into creative research findings. Here too there are problems as well as advantages. Much of the information gathered through qualitative research depends on the skills of the practitioner. Small numbers of respondents and just one or two people carrying out the interviewing allows more open-ended questions than in quantitative surveys. Open-ended questioning is the fabric of qualitative researchers. There is no hard and fast rule as to the break in sample size between qualitative and quantitative research. Most researchers would agree that 30 or fewer respondents would certainly constitute qualitative work.Others would argue that any sample much below 200 interviews is verging on the qualitative method because such low numbers produce findings with extremely large bands of error. According to Goodyear (1990), qualitative and quantitative research differs in four important ways, they are: in the type of problem that each can solve; the methods of sampling; the methods of sampling; the methods and style of collecting information; and the approach to and techniques of analysis. THE RESEARCH CYCLE The research cycle is different depending on what stage of product development the research is done for. A typical research cycle would include most or all of the steps mentioned below. These steps should be regarded as categorised as a combination both primary and secondary research.They are: Secondary Literature Search: An astonishing amount of information exists here, or is being collected about consumer needs, wants their behaviour, about markets, prices, opportunities, etc. A list of questions and assumptions is required at this stage to identify what customers would see in the product. One could use the internet to locate studies that relate to it. This is an inexpensive way to prepare for the other research steps. At this point the primary concern for the researcher are,opportunities, and potential of the product, and identifying information to help in formulating plans. Exploratory Focus Groups: These groups enable the researcher to hear about peoples needs, wishes, current products (especially the strengths and weaknesses), how they compensate for what they dont have, attitudes about the markets, etc. At this point the researcher is still thinking about opportunities, potential, etc, and looking for information to formulate plans. Ethnographic Study: One may want to observe people using related products and services in real time. This helps clarify what is gathered in research studies and heard in focus groups. At this point the latter of opportunities still holds. Large Scale Survey: The survey allows one to collect quantifiable information about assumptions, questions raised by the focus groups, planning, and general market conditions of the product from the general populace. At this point the researcher would already have concrete assumptions about potential customers, their needs, and the market in general. In this situation one is looking to verify those assumptions and ideas, with statistical confidence. Additionally one may want to conduct surveys throughout the development process to clarify issues, help you make choices etc. Usability Testing and Laboratory Testing: the test here helps one to refine various features of the product as it is being developed. Are the buttons in the right place, etc? At this point a prototype is being built, according to the information already gathered through primary and secondary sources using qualitative and quantitative methods of research.As the major components of the new product are being put together, its best to test their functionality with real customers. Prototype Focus Groups: These groups test the researchers execution of plans gathered previously. For example, do the features of the prototype meet their needs of the market? At this point specific information with regard to feedback about the look, feel, feasibility,etc of the prototype is gathered. (The researcher should expect at least two or three rounds of groups to refine the new product). Field Test: This enables the new product to betested. Users put the prototype through its paces. One might want to makesure that the product is tested in a variety of settings to make sure theproduct goes through the range of possible experiences. At this point the producthas been designed and built. Now is to see how good the product is with regardto its market category, in which substantial evaluation has already beencarried out. SUMMARYAND CONCLUSION This paper has looked at the meaning of product development, thetwo types of data collection methods namely, primary data collection andsecondary data collection methods. Under primary data collection itidentifies, the type of primary data collection, namely, experimentation,sampling, survey methods, questionnaire construction and observation methods.Under secondary data, we have identified the use of periodicals, census report,government publication, trade journals and the World Wide Web as being the mostused method under this type of data collection. We have also described thetypes of market research methods, namely, qualitative and quantitative researchmethods Under quantitative research we have looked at sampling, the types of quantitative data used, level of measurement, frequency of measurement, and nature of respondent or potential customers for the new product. Additionally, we have also identified a few differences in the use of research methods for product development such as the measurement of the concluded findings for a research etc. Finally, we looked at the research cycle with regard to what point of the cycle a new product would be evaluated and tested in real markets. The research cycle tells us about the use of secondary literature search, exploratory focus groups, ethnographic study, large scale survey, usability testing and laboratory testing, prototype focus groups, and field testing in product development. It is worthwhile to conclude here that although secondaryresearch, which is based on already existing data or information; i.e. datafrom primary research is one that is collected directly from the source, whilesecondary research builds on primary research already gathered, one should notethat information gathered for secondary research might not be as accurate asone might expect. The reason for this is that, a secondary data collectionresearcher might not have been part of the primary research team, and thereforethe outcome of the results of secondary research to do with quantitativeanalysis might prove to be inaccurate in its use for product development. Further work is required to develop this approach to see if the potential benefits can actually be realised in practice. Additionally, there should be a greater consideration of the issues involved in secondary analysis of single, multiple, and mixed data sets. Finally, some more specific guidelines are needed for researchers about the ethical issues to be considered when undertaking qualitative work that maybe re-used in the future such as being biased and not taking on board important issues that would affect the outcome of the product in the final stages of development. REFERENCES AND BIBLIOGRAPHY Achenbaum,A.A., (1993), The future challenge to market research, MarketingResearch: A magazine of Management and Applications, 5(2), pp. 12-18 Albaum,G., (1987), Do source and anonymity affect mail survey results?Journal of the Academy of Marketing Science, 15(3), pp 74-81 Baker,M.J., (1993), Look before you leap, Research for Marketing,Macmillan, London, Chapter 1, pp. 1-40 Bhaduri,M., De Souza, M., Sweeney, T., (1993), International qualitativeresearch: A critical review of different approaches, Marketing andResearch Today, 2(3), pp. 171-178. Brown,M., (1994), What price response?, The Journal of the MarketResearch Society, 36, pp. 227-244. Byers,P.Y. and Wilcox, J.R., (1991), Focus groups: a qualitative opportunityfor researchers, Journal of Business Communication, 28(1), pp. 63-78. Chisnall,P., (1992), Role and development of marketing research, MarketingResearch, 4th edn., McGraw Hill, London, Chapter 1, pp. 3-22. Colwell,J., (1990), Qualitative market research: a conceptual analysis andreview of practioner criteria, The Journal of the Market Research Society,32. Dibb,S., Simkin, L., Pride, W.M., Ferrell, O.C., (2001), Marketing, conceptsand strategies, Fourth European edition, Chapter 10, pp.301. Freeling,A., (1994), Marketing is in crisis can market research help?,The Journal of the Market Research Society, 36, pp. 97-104 Hooley,G.J. and West, C.J., (1984), The untapped markets for market research,The Journal of the Market Research Society, 26(4). Mason,N., (1990) EPOS, Birn, R., Hague, R., and Vangelder, P. (Eds), Ahandbook of Market Research Techniques, Kogan Page, London. Sweeney,J.C., (1997), Collecting information from groups, a comparison ofmethods, The Journal of the Market Research Society, 39(2), pp. 397-411. Swires-Hennessy,E., and Drake, M., (1992), The optimum time at which to conduct surveyinterviews, The Journal of the Market Research Society, 34(1), pp. 61-78. www.mori.co.uk www.forrester.co.uk

American Influence over New Zealand Culture Essay -- essays research p

War World 2 was a pivotal point of change for New Zealand. The country went from being a colonial country dependent or rather in awe of our mother country, England, to being a Colonial country now more excited with new contact with the new world super power of America. America’s acceptance as defender of the Pacific was the wedge that quickly romanticises the New Zealand people into a 60 year love affair with all things American. New Zealand has now reached a point where American media and influence in this country has now become integrated into the New Zealand culture and psyche itself. American Influence over New Zealand Culture Since the start of the â€Å"American Invasion† of New Zealand in 1942, New Zealand has become greatly dependent on America. From political to fashion, culture and entertainment, all areas of New Zealand life have been increasingly influenced from our relationship with the United States. Our loyalty/dependency to our once influential homelands in Britain, England especially, has been slowly washed away in the tides of American culture that floods the New Zealand citizen everyday. Just walking down the main street of any New Zealand town you don’t have to look too far to see a touch of America. Teenagers walk down the street, pants baggy and wearing hoodies. Music from shop radios drift onto the street, at least a 75% chance that the song is American made. The shop windows display Americanised tabloid magazines whose covers are littered by American Celebrities and their ‘tragic’ love triangles. Next to the tabloid magazines sits the New Zealand version of Americas T.V Guide, in its pages news and show times of the hundreds of American shows that crowd New Zealand’s televisions channels. Inside the store American confectionary lines the front of the store, Fruit Bursts, Nestles chocolate and a hundred others. In the corner sits a stand that holds a selection of ‘Top 40’ music Compact Disks, all American artists. And in the refrigerated drink units Americas product spearhead, Coke, sits cooling away waiting to be snatched up by the next customer who walks in. People line up at the movie theatre next door, five movies showing, all American. In the street outside a Ford Falcon is parked, another passes by on its way home. As the Ford Falcon pulls up its driveway you can see that even at home there is no escape from the re... ...ms that the fate of our countries culture lies hand in hand with that of the United States of America. Fig 1.  Ã‚  Ã‚  Ã‚  Ã‚  http://www.nzhistory.net.nz/Gallery/brief/image-pages/graph.html References American Studies. (n.d.). Retrieved 11 16, 2004, from http://www.canterbury.ac.nz/subjects/amst/ Music and its role in cafà © culture. (n.d.). Retrieved 11 17, 2004, from http://www.nzhistory.net.nz/mph/cafe/wayne.html New Zealand in the Second World War. (n.d.). Retrieved 11 16, 2004, from http://www.diggerhistory.info/pages-nz/nz-ww2.htm New Zealand Music Month 2003. (2003). Retrieved 11 17, 2004, from http://www.nzonair.govt.nz/music_detail.php?pid=514&sid=500 Phillips, J. (n.d.). The 'American invasion': American forces and the New Zealand people. Retrieved 11 16, 2004, from http://www.nzhistory.net.nz/Gallery/brief/ Routes of English. (n.d.). Retrieved 11 16, 2004, from http://www.bbc.co.uk/radio4/routesofenglish/youtellus/transcript.shtml The Young and the Restless. Children and Adolescents in New Zealand 1930–1960. (n.d.). Retrieved 11 17, 2004, from http://www.nzhistory.net.nz/dnzb_exhibs/youth/

Symbolism in “The Natural”

The novel The Natural by Bernard Malamud is an excellent peace of sports literature. It follows the story of Roy Hobbs as he is reaching old age in the game of baseball. The plot follows his initial talent in a scene set years before the main plot. Sixteen years afterwards the man is playing for a losing team but can still wow the audience with his raw talents. As the story progresses Roy is characterized through his actions and through the way the supporting characters view him. One symbol that made this work more resounding is the cracking of Roy’s back in the climatic game.This event has a lot of hidden meaning, and helps convey Malamud’s theme to the audience. The first scene in the story is where Malamud expresses the level of talent â€Å"wonderboy†, as he is affectionately called, possesses. He is squaring off against a big league allstar known as the Whammer; â€Å"At thirty-three the Whammer still enjoyed exceptional eyesight. He saw the ball spin off R oy's fingertips and it reminded him of a white pigeon he had kept as a boy, that he would send into flight by flipping it into the air.The ball flew at him and he was conscious of its bird-form and white flapping wings he heard a noise like the bang of a firecracker at his feet and Sam had the ball in his mitt. Unable to believe his ears he heard Mercy intone a reluctant strike. † (Malamud). This quote is significant because it expresses the potential of the protagonist. It is through these great feats of athletic prowess that we the reader gets to respect him. It makes the plot more important to the reader, as well. This all leads up to the finale with Hobb’s putting it all on the line.The aspect of love is a component to this novel. While Roy is everything to be admired in the athletic sphere, he shows a deeply human aspect to his personality in his dealings with his love interest; â€Å"Noticing Toomey watching her, Roy stole a quick look. He caught the red dress an d a white rose [he was] drawn by the feeling that her smile was for him she seemed to be wanting to say something, and then it flashed on him the reason she was standing was to show her confidence in him he became aware that the night had spread out in all directions and was filled with an unbelievable fragrance. (Malamud) Malamud gives his character a truly human characteristic which makes him all the more enduring. As the novel’s rising action takes place, the â€Å"natural’s† intentions are called into question. During the climatic scene, Roy fouls a ball into the stands that injures Iris. During this at bat, Roy also splits his bat, named wonder boy, into two pieces. This is a multilayered piece of symbolism which helps express the author’s true intentions upon writing this novel. The fact that he injures Iris expresses how he is hurting the one’s he loves through his sports persona.He must rectify the relationship between his athletic personal ity and his human one. It is also significant how it happened on a â€Å"foul† ball, which suggests a seedy side to the tone of this event. Finally, the fact that his bat is split into two pieces shows that he is finally ready to move on from the game he spent his life pursuing. In a conversation late in the novel Roy says this brilliant quote; â€Å"Experience makes good people better. † She was staring at the lake. â€Å"How does it do that? † â€Å"Through their suffering. † â€Å"I had enough of that,† he said in disgust. We have two lives, Roy, the life we learn with and the life we live with after that. Suffering is what brings us toward happiness All it taught me was to stay aware from it. I am sick of all I have suffered. † She shrank away a little. † (Malamud) This is a fitting way to leave the reader of the noel, and let them know what Malamud was getting at. The characterization and symbolism of this book really make it a sig nificant contribution to sports literature. He is a larger than life figure with wholly human emotions. He is an epic hero for a contemporary period, and Malamud communicates this beautifully.

Group Polarization

Group polarization is the tendency of the group to converge on more extreme solutions to a problem, as opposed to a decision made alone or independently. There is a phenomenon called the â€Å"risky shift† , it is an example of polarization; the risky shift occurs when the group decision is a riskier one than any of the group members would have made individually.This may result because individuals in a group sometimes do not feel as much responsibility and accountability for the actions of the group as they would if they were making the decision alone. The study of group polarization began with an unpublished 1961 Master’s thesis by MIT student James Stoner, who observed the so-called â€Å"risky shift†, meaning that a group’s decisions are riskier than the average of the individual decisions of members before the group met.Group polarization has been widely considered as a fundamental group decision-making process and was well-established, but remained no n-obvious and puzzling because its mechanisms were not fully understood. Mechanism Social comparison approaches, sometimes called interpersonal comparison, were based on social psychological views of self-perception and the drive of individuals to appear socially desirable. The second major mechanism is informational influence, which is also sometimes referred to as persuasive argument theory, or PAT.PAT holds that individual choices are determined by individuals weighing remembered pro and con arguments. These arguments are then applied to possible choices, and the most positive is selected. As a mechanism for polarization, group discussion shifts the weight of evidence as each individual exposes their pro and con arguments, giving each other new arguments and increasing the stock of pro arguments in favor of the group tendency, and con arguments against the group tendency.

did america do enought to help the jews in the holocaust essays

did america do enought to help the jews in the holocaust essays Did the Western World do enough for the Jews in th Description of this essay : Western Civilization - World War II Did the Western World do enough for the Jews in the Holocaust "When they came for the gypsies, I did not speak, for I am not a gypsy. When they came for the Jew Did the Western World do enough for the Jews in the Holocaust "When they came for the gypsies, I did not speak, for I am not a gypsy. When they came for the Jews, I did not speak, because I wasnt a Jew. When they came for the Catholics, I did not speak, for I am not a Catholic. And when they came for me, there was no one left to speak." -On the Wall at the Holocaust Museum in Washington It is impossible to learn about the Holocaust and the Second World War without the question of how it possibly could have happened arising, and along with that question comes another. The question of whether or not the Western World did enough to help the Jews in Europe. What was their reaction to the campaign of systematic persecution, robbery and murder the Third Reich inflicted upon the Jewish people? During the time leading up to the outbreak of World War II, the Western Press consistently carried numerous reports of the Germans anti-Jewish policies and their purposeful victimization of the Jews living in Nazi Germany as well as the annexed territories. The general public cannot claim that they did not know what was going on, that they were uninformed. Whether or not they chose to believe it however, is a completely different story. The public were indeed outraged in many of the cases but the governments of the major European democracies felt that it was not for them to interven e for they felt that the Jewish problem classified as an internal affair within a sovereign state. The truth behind this is simply that the governments were anxious to establish cordial relations with Germany and didnt want to cause any hostility. Thus they stood id...

Analysing The Marketing Campaign Tourism Essays

Analysing The Marketing Campaign Tourism Essays Analysing The Marketing Campaign Tourism Essay Analysing The Marketing Campaign Tourism Essay Introduction In 2008, the metropolis of Liverpool, UK was selected to be the European Capital of Culture programme among 11 metropoliss of the UK. This was a particular event that was introduced from 2005 in Europe and each twelvemonth, one metropolis in Europe would be selected to stand for the civilizations of assorted states. The event was called Liverpool 2008 or Liverpool 08 . Such an event gives the host metropolis the chance to showcase its attractive forces and civilization, besides giving local concerns the chance to increase their gross revenues and develop their concern on a long term footing. While Liverpool 08 lasted for one twelvemonth, the impacts of the event can still be felt today, and concerns see increased gross revenues even now. The event brought the people together as a community and they all worked as a squad to do the event a success. It is estimated that the entire investing in Liverpool and the environing countries was in surplus of 4 billion GBP ( Liverpool 08, 2009 ) . The consequence was that 1000s of occupations were created ; over one billion people visited the metropolis from 60 states. A figure of cultural events were conducted throughout the twelvemonth and the general feeling was that the event was a expansive success. Effective selling, close teamwork, first-class public presentations, and a metropolis that has been celebrated as a finish selling mark helped the undertaking to be a success. However, before naming the event a success, it is of import to understand the steps used to estimate the success of the event. This thesis analyses the selling run of the event, and discusses if the run worked and succeeded in run intoing the aims. Background to the Thesis With the post-9/11 onslaughts and the outgrowth of low cost bearers or LCC, Destination Marketing Organisation or DMO has become progressively popular. DMO acts as a cardinal organic structure for an country or parts, and pulls in faraway travelers from other states. A reappraisal of literature shows that Liverpool 08 and its organising commission is a DMO and finish selling activity. Kotler ( 2002 ) has identified DMO as authorities or private administrations that cover all the activities and procedures to convey together clients or purchasers and Sellerss, and places a focal point on reacting to the demands of the clients and competitory placement. The activity is a set of uninterrupted and co-ordinated stairss that create consciousness of the finish and put up an efficient web for the finish. Finishs can be continents such as Antarctica, states, big and little metropoliss, specific parts or countries in a state, a little small town, touchable and intangible services, and natural offerings available in the topographic point. Brey ( 2007 ) posits that finish selling involves utilizing touristry as a agency to an terminal instead than an terminal in itself. Reichel ( 2007 ) has pointed out that DMOs trade with varied undertakings that can include bettering and driving that image of a finish to pull visitants, supplying varied duties for different categories of clients runing from the back pack traveler who would be comfy kiping in a collapsible shelter, to a well-heeled traveler who demands a lavish suite. He speaks of increasing the sum of installations and substructure for journey, housing, F A ; B, giving local occupants and installation proprietors more rationale and support, bettering the local environment, conveying in cultural activities, taking local barriers of civilization and linguistic communication, and doing finishs more beguiling, hospitable, and a place off from place. Zupanovic ( 2007 ) argues that the activities of DMOs are of a really ambitious field and are related to the stakeholder s attitude, the complexness of the finish, and many other factors. Porter ( 1998 ) has defined competitory advantage as a place that an administration has created or occupied with mention to rivals, and it allows the house to gain higher grosss. With mention to DMOs, certain characteristics of the merchandise such as historical and tourist attractive forces, and natural scenic beauty like beaches, mountains and so on attract and pull visitants. Kotler ( 2002 ) points out that while supplying tourers with an first-class means to do their stay enjoyable, the primary ground for the DMO is to guarantee that investors and stakeholders make net incomes, and that their fiscal wagess are attained. Merely after these aims are satisfied can the DMO activity be regarded as successful. Literature Review Liverpool 08 has been actively supported by the University of Liverpool and the University of Manchester, and the pupils and module of the universities have published a figure of really good written paperss about the event. These paperss would be used as mentions for the research. Garcia ( 2009 ) notes that the benefits of Liverpool 08 have extended beyond 2008 when the event was conducted. The entire income from the programme was about 130 million GBP and this is more than that of any other European Capital of Culture or ECoC plan. There was an extra 27.7 million people sing Liverpool, the North West part, and the Merseyside in 2008, and this was 35 % of all visits. About 2.9 million visitants from Europe and other states came to Liverpool. The tendency of visitants has extended to until beyond 2010 and during 2009, Liverpool besides saw a ample flow of visitants. It was estimated that by the terminal of 2008, Liverpool was regarded as the Centre for humanistic disciplines and cultu ral personal businesss. In 2008, there were more than 70,000 humanistic disciplines and cultural activities conducted. The event has delivered four major consequences and these are: advantages and benefits to multiple stakeholders, multiple impact of civilization ; regeneration of the interior metropolis countries and the dockyards, and the handiness of a research model that can be used by other metropoliss that want to retroflex the success ( Bond, 2008 ) . It is by and large claimed by the organizers that Liverpool 08 has obtained sufficient degrees of success. Benefits in Liverpool Dockyards The Liverpool Dockyard countries have seen a great transmutation during the Liverpool 08 event. The dockyard has many sites that are a portion of the Maritime Mercantile City UNESCO World Heritage Site and the history of the dockyards go back to the early tenth century. Of particular note are constructions such as the Albert Dockyard. This site was chosen to be the locale for the FETTU exhibition. Albert Dockyard sees a figure of visitants, and it has many of import and worthwhile attractive forces such as the Tate Liverpool gallery, the New Arena and Convention Centre, Kings Waterfront, Three Graces in the North country, Wapping Dock, Birkenhead in Merseyside, and other countries ( FETTU, June 2008 ) . One of the most outstanding constructions that were built for Liverpool 08 was the Arena and Convention Centre constructed at the Kings Waterfront dock country of Liverpool. This is a futuristic convention Centre with an country of 7600 square metres, and provides 10,000 seats and an auditorium of 1350 seats. In add-on, the Centre has hotels, multi-story auto parking, eating houses, and an first-class public plaza. Before the Liverpool 08 event, these ancient dockyards had fallen into neglect and decay with all the societal ailments of old dock countries. However, the cultural festival has succeeded in transforming the countries into a rich cultural and economic hub. The best portion is that the new constructions that have been constructed and the old 1s that have been repaired would go on to convey in more and more cultural activities through the old ages ( Wilkinson Eyre, 2008 ) . Suggested Methodology As per the study by ENRS ( June 2009 ) and Bond ( October 2008 ) , there are multimodal factors and subsectors to be considered in the methodological analysis for analyzing the impacts on touristry. The impact of touristry would be felt in subsectors such as transit, adjustment, attractive forces and visits to topographic points of involvements, mediators, and tourers such as twenty-four hours tourers and full clip tourers. Considerable work has been done by the University of Liverpool pupils to measure the impact created by the event. For this research, it is proposed that the secondary method should be used. The secondary method would include a reappraisal of published studies and literature about the festivals. The findings would subsequently be triangulated with the literature reappraisal of finish selling to supply the needed decisions. Undertaking Timeline It is estimated that the undertaking would take about six months from start to complete. What follows is the undertaking timeline. How the thesis is organised There would be a figure of chapters in the thesis, with each chapter devoted to a specific event. A brief overview of thesis construction is as given below: Chapter 2: Literature Review. This chapter would set about a thorough literature reappraisal of Liverpool 08 and how the cultural event has affected the dockyard country. The chapter would besides analyze theories and illustrations of finish selling administrations and how they advertise finishs. Chapter 3: Decisions and Recommendation. The chapter would sum up the findings from the literature reappraisal to find if Liverpool 08 was successful. Some recommendations would besides be made to convey out the best patterns.

Causes of Software Crisis

Causes of Software Crisis This paper justifies the symptoms and primary causes of software crisis. You will see that the writer made a comparison of software crisis in different countries. We took the information from different articles published in UK, USA and Canada. The findings and suggestions are described at the end to minimise the risk involved while planning and developing a software project. Introduction We begin with the symptoms of Software crisis. Evidence is provided by the documents produced by US military on software crisis. Furthermore, Charelle, (2005) has complied some more astounding failure statistics of software crisis. We have also discussed the major causes of the software crisis and the description of those causes. The major factor of causing failure in Software management projects is lack of coordination between the teams itself. In last two decades the technology trend is going upward and small and big organizations are adopting the latest technologies and techniques to improve thei r output productivity. This report reflects the major symptoms and causes of a software crisis along with their description. In the end of the report we conclude with the suggestions to improve the whole process to avoid software crisis. Symptoms of Software Crisis Many researchers agree software project failures occur more frequently than they should, some of them have tinted a crisis within the software industry (Conte et al, 1986; DeMarco, 1982). To assess the success or failure of the project express on cost, delivery time, and quality, Glass (1998) highlighted these three main aspects. Circumstantial evidence is used to highlight the symptoms and primary causes of project failure which creates serious concerns. Comparison of software crisis between different countries The other main cause of software crisis is that the machines have become more powerful, if we compare with the past we had a few computer programming with a minor problem in software. Now we have huge computer pro gramming with an equally huge problem in software. Some documents have been written to describe the failure of software project by US military and most of the software problem which had been identified in military area is the same in private sector. In this report the given table explain the major causes of software crisis, in 2001-2002 actual cost of National Insurance Recording System 2, Probation Service Crain, and Child Support Agency project increased for the reason of delays in project time, increase in actual costs and change of the system. Over cost of amount  £ 40.4 million increased in the project of (NIRS2) and same problem occurred in the project of (PSC) and an extra amount of  £ 50 million spent on the project of (CSA) to improve the system. Overall the causes of software crisis are linked to the complexity of hardware and software development process. Some other further evidence shows that in 2001, a planned project for Immigration and National Directorate was can celled since department analyzed that new system would be more complex and needs an amount of  £ 77million for the implementation of the project that is difficult for the department to pay such huge amount for this project. In the dates of 2001/2002, another new issue of fraud was highlighted in the software project of Individual Learning Accounts; it was a Flagship Training Scheme and an amount of  £ 66.9 million was fixed for its implementation. In the sequence of heavy budgeted costs a software project for Defence Logistics Organization in the year of 2002 was suspended on the reason of insufficient funds to start this heavy cost project of an amount of  £ 120 million. In the table shows that in the year 1999 a software project for Passport Agency a cost of  £ 12.6 million was suspended behind estimating high actual costs. In the prospect of high costs of software, in 1999 Home office scrapped the project that had been planned for improvement in prison services, estimated costs for this software project was about  £ 8 million. In the year 2002, a software project Libra for linkup the magistrates was under consideration and required an amount of  £ 134 million for implementation of this project. Overall in all above evidences, it shows that crisis of software apparent itself in several ways:

Econometrics Speech or Presentation Example | Topics and Well Written Essays - 2750 words

Econometrics - Speech or Presentation Example The coefficient estimate (ÃŽ ²2 = 0.37) suggests that there will be 37% increase in growth if the geographical location of a nation goes up by at least one units. Negative coefficients such as ÃŽ ²3 being -0.62 suggest a decrease in growth by 62% if we increase countries residing in Asia to the model by 1 unit. On a similar note, ÃŽ ²4 of -1.00 suggests a decrease in growth by 100% if we increase the number of countries residing in Africa by one unit. Finally, and ÃŽ ²5 of -0.25 suggests that there will be a decrease, of up to 25%, income per capita if we increase countries residing in other parts of the world. The current model, as it is in the equation, cannot bring out the different effect on income per capita that is brought about by variable DAfrica,i and DOther,i. this because the independent variables DAsia, and Dother, will automatically be correlated as Asia is part of the rest of the world. Therefore, we will have two variable that describe a similar effect on growth. A fall by up to 62 percent is realized as a result of a decline of one unit on the income per capita of the Asian countries. Conversely, the income per capita will decline by up to 100 percent if there is an increase of a single unit on the countries in Africa. Intrinsically, there is a foresighted mean drop on the income per capita of 48 percent in the two continents. Adopting raw score instead of absolute score will cause the estimate of Lati smaller than that of Ri. This is from the fact that the two independent variables employing dissimilar measuring units. There will be a reduction of the second model for the R2 and standard error. and that heteroscedasticity was a concern in model 1 in table 1, then model 1 would not have a constant error variance. As such, to test whether heteroscedasticity is present in model 1 (table 1) or not, the test hypothesis would be such

Process and Tracking Control Research Paper Example | Topics and Well Written Essays - 1000 words

Process and Tracking Control - Research Paper Example However the evaluation of the internal controls involves mostly those that are related to information systems and entity as well as its environment (Singleton, Singleton & Bologna, 2006). It is normally operated by an IT auditor who understands COSO model and is able to apply it in financial auditing during the evaluation of internal controls. Elements of the COSO Model Control environment. It is a view of the internal controls from the perspective of the entity including the environment created for processes of business and controls internally and influences of this environment on whether it is able to maintain an effective internal control system. Ways in which control environment is evaluated with regard to risks associated with it include enforcement and communication of ethical values and integrity, commitment to competence, participation of people who are charged with governance, management’s style philosophy and assignment of authority and responsibility (Singleton, Sin gleton & Bologna, 2006). Risk assessment: It refers to the ability of an entity to asses risks properly and, for those risks that are major, mitigates them up to a level that is acceptable through the use of controls. Risks may be introduced through various ways including changing of the operating environment, new information systems, and employment of a modern information systems, rapid growth and pronouncement of new accounting. Information and communication: It involves communicating information on financial reporting accurately and in a timely manner to decision makers and managers. The various ways in which it can be evaluated in regard to the associated risks include systems that support identification, then capture then exchange information in a manner and time frame that will allow personnel to undertake their responsibilities, financial reporting information, internal communication, internal control information and external communication (Singleton, Singleton & Bologna, 200 6). Control activities: These refer to actual controls themselves. The evaluation of these control activities involves various ways including general controls, application controls and physical controls. Controls are evaluated at three levels which include: design effectiveness, operational effectiveness and implementation (Singleton, Singleton & Bologna, 2006). Monitoring: It refers to the ability of an entity to effectively monitor the controls since they operate on a daily basis, individually and also cooperate with other controls. Various ways in which monitored control effectiveness are evaluated include separate and ongoing evaluations concerning internal controls over financial reporting, deficiencies that are identified and reported, assessment of the quality of internal controls performance over a given period of time, putting procedures in place so as to adjust the control system as required and utilizing relevant information that is external or independent monitors (Singl eton, Singleton & Bologna, 2006). Control Objectives for Information and related Technology (COBIT) It was first issued by the IT Governance Institute, ITGI and Information systems Audit and Control Association, ISACA in the year 1998. It is regarded as de facto standard in IT Governance maturity assessment. A lot of knowledge is needed on this framework and therefore it makes it

Health Education and Promotion Models Assignment

Health Education and Promotion Models - Assignment Example On the contrary, the participatory design is aimed at creating successful community health promotion interventions. In addition, the Precede health promotion program planning model has eight phases as discussed. The first phase involves defining the ultimate outcome. It focuses on what the community wants and needs. It may seem unrelated to the issues of phase one. Phase two is for identifying the issue. In this phase, one looks for the issues and factors that might cause or influence the outcome identified in phase one. Phase three involves examining the factors that affect behaviour, lifestyle and responses to the environment. In this period, factors that will create the behaviour and environmental changes in phase two are. Step four identifies best practices and other sources of guidance for intervention design, as well as administrative, regulation and policy issues that influence the implementation of the program or intervention. Phase five is all about implantation. This step i nvolves doing just that setting up and implementing the interventions that have been planned for. Step six is for process evaluation. This phase is about the procedure but not results. Impact Evaluation is for stage 7. One begins by evaluating the initial success of the efforts. Step 8 is for Outcome Evaluation. The interventions must be working to bring about the outcomes the community identified in step 1.Proceed health promotion planning model has four assumptions. In this model, it’s assumed that health and other issues are essentially quality-of-life issues. It that health and other issues must be looked at in the context of the community. Health is also a constellation of factors that add up to a healthy life for individuals and communities. It that behaviour change is by and large voluntary, health promotion, is more likely to be effective if it’s participatory (Green and Kreuter2005). Health belief model is also a

Public Law and the Rights of Individuals Research Paper

Public Law and the Rights of Individuals - Research Paper Example Individuals Rights Protection Five rights of individuals are outlined in the Constitution of Australia (Clark et al, 2010). The first and the most important right for every individual is the right to vote (Sec. 41). In terms of modern democracies, it is of great importance that every individual could realize his role as an active participant of a social life of the country. A right to vote underlines a civil significance of every individual. The second right outlined in the Constitution of Australia is â€Å"protection against acquisition of property on unjust terms† (Sec. 51 (xxxi)). To have a property and to assure safety and protection to it means personal safety and peace (McKnight, 2005). Section 116 is focused on the right of freedom of religion, which is beneficial for the citizens of Australia, but with respect to modern diversities of the society it would be relevant to take into account discrimination against sexual orientation and race (Willet, 2000; Sanders, 2002). The latter point is underlined in Section 117, which is focused on prohibition of discrimination basing on the place of residence. Section 80 considers the right of a trial to jury. With respect to individual’s rights protection, this point means a lot as well. It is of crucial importance for citizens to be aware of fair trial (Tazreiter, 2009; Hansen and Ainsworth, 2009). Still, individual’s rights are not properly taken into account in Australia. This can be illustrated by some restrictions of the common law (Morabito, 2003). For example, women and men are considered to have equal rights. Nevertheless, it is often claimed that women are prevented from been occupied in different professions in Australia (Harris and Twomey, 2008). Fortunately, starting from 70s, some legal Acts were issued directed on discrimination prevention on the basis of racial discrimination (1975), sex discrimination (1984), disability discrimination (1992) (Roht-Arriaza, 1995). Thus, we can cl aim that the main principle of individual’s rights protection is based on non-discrimination principles. Anti-discrimination laws are promoted in Australia. It is claimed that every complaint should be properly processed and mutual agreement on it should be reached either by means by peaceful negotiations or in the court. Still, there is a serious gap concerning individual’s rights protection, when discrimination occurs on the basis of sexual preferences, age, religion or other matters (Meyerson, 2009). Thus, Gelber (2002) claims: â€Å" human rights  law has `not engaged explicitly with religious traditions', in  the sense that human rights  principles tend to advocate freedom of religion, yet this freedom is controversial in  cases where a religious tradition denies plurality. Furthermore, many religious traditions evidence historical discrimination and intolerance† (Gelber, 2002).   Thus, it is relevant to introduce some changes in individualâ€℠¢s rights protection in Australia. This may concern a better protection of the rights of a child, or individual’s rights protection on the basis of concerns other than outlined in International Human Rights Protection. â€Å"Right to Wellbeing† may be considered as a rough draft as a child’s rights protection in Australia: â€Å"

What is pink slime Essay Example | Topics and Well Written Essays - 1000 words

What is pink slime - Essay Example coli from undercooked hamburgers that made many people sick and caused a few death cases. This prompted a betterment of pink slime in an attempt to reduce pathogens by treating with ammonia gas in a method known as pH Enhancement System that was approved by the FDA. During processing, heat centrifuges to separate fat from the meat in beef trimmings as the product is also used as filler or to reduce the overall fat content of ground beef. The pink slime is produced by processing low-grade beef trimmings and other meat by-products and the heating process liquefies the fat and facilitates the separation of lean beef from fat. The use of ammonia gas in killing salmonella and E. coli has raised concern among many Americans although the statutory bodies concerned feel that the process is safe enough to allow the resulting product to be added to ground beef (Sandler 520-523). Disinfecting meet using injected anhydrous ammonia in gaseous as well as rapid freezing and mechanical stress used in treating the pink slime induces increase in the pH and damages microscopic organisms that may be living in the product ("Pink Slime Closes Three Plants" 16). It was noted that ammonia was a processing agent and therefore there was no need of including it on the ground beef labels as one of the components but this triggered controversies. Food advocates do not feel that pink slime is healthy for consumption and want the product to be gotten off supermarket shelves. Even though the nickname given to the beef product makes it easier for the food advocates to flex their cases because it makes it look like a colorful sounding foodstuff, more people are queasy about it especially how the treatment is done (Sandler 520-523). It is also unfortunate because knowing how prevalent the product is because it is not labeled is never easy. This leads to uncertainty among the larger population who consume the product. Labeling the ammonium hydroxide gas level in the may help in

Health Education and Promotion Models Assignment

Health Education and Promotion Models - Assignment Example On the contrary, the participatory design is aimed at creating successful community health promotion interventions. In addition, the Precede health promotion program planning model has eight phases as discussed. The first phase involves defining the ultimate outcome. It focuses on what the community wants and needs. It may seem unrelated to the issues of phase one. Phase two is for identifying the issue. In this phase, one looks for the issues and factors that might cause or influence the outcome identified in phase one. Phase three involves examining the factors that affect behaviour, lifestyle and responses to the environment. In this period, factors that will create the behaviour and environmental changes in phase two are. Step four identifies best practices and other sources of guidance for intervention design, as well as administrative, regulation and policy issues that influence the implementation of the program or intervention. Phase five is all about implantation. This step i nvolves doing just that setting up and implementing the interventions that have been planned for. Step six is for process evaluation. This phase is about the procedure but not results. Impact Evaluation is for stage 7. One begins by evaluating the initial success of the efforts. Step 8 is for Outcome Evaluation. The interventions must be working to bring about the outcomes the community identified in step 1.Proceed health promotion planning model has four assumptions. In this model, it’s assumed that health and other issues are essentially quality-of-life issues. It that health and other issues must be looked at in the context of the community. Health is also a constellation of factors that add up to a healthy life for individuals and communities. It that behaviour change is by and large voluntary, health promotion, is more likely to be effective if it’s participatory (Green and Kreuter2005). Health belief model is also a

What is pink slime Essay Example | Topics and Well Written Essays - 1000 words

What is pink slime - Essay Example coli from undercooked hamburgers that made many people sick and caused a few death cases. This prompted a betterment of pink slime in an attempt to reduce pathogens by treating with ammonia gas in a method known as pH Enhancement System that was approved by the FDA. During processing, heat centrifuges to separate fat from the meat in beef trimmings as the product is also used as filler or to reduce the overall fat content of ground beef. The pink slime is produced by processing low-grade beef trimmings and other meat by-products and the heating process liquefies the fat and facilitates the separation of lean beef from fat. The use of ammonia gas in killing salmonella and E. coli has raised concern among many Americans although the statutory bodies concerned feel that the process is safe enough to allow the resulting product to be added to ground beef (Sandler 520-523). Disinfecting meet using injected anhydrous ammonia in gaseous as well as rapid freezing and mechanical stress used in treating the pink slime induces increase in the pH and damages microscopic organisms that may be living in the product ("Pink Slime Closes Three Plants" 16). It was noted that ammonia was a processing agent and therefore there was no need of including it on the ground beef labels as one of the components but this triggered controversies. Food advocates do not feel that pink slime is healthy for consumption and want the product to be gotten off supermarket shelves. Even though the nickname given to the beef product makes it easier for the food advocates to flex their cases because it makes it look like a colorful sounding foodstuff, more people are queasy about it especially how the treatment is done (Sandler 520-523). It is also unfortunate because knowing how prevalent the product is because it is not labeled is never easy. This leads to uncertainty among the larger population who consume the product. Labeling the ammonium hydroxide gas level in the may help in

The basic process Essay Example for Free

The basic process Essay A very big part of the ICT section of the business is the website. The website is an open form of communication with internal and external factors. The performance of the business has rocketed since the introduction of the website www. boots. co. uk. It is used to communicate internally and externally. Internally staff can sign into the website and gain data that they may need from home. The external communication is a lot more effected by the website. The website communicates with customers about products, store information, special offers and online sales. The online shop that Boots operates increases the performance of the business financially as little money is needed in its upkeep compared to the amount the stores require. The website enables Boots to make more money with less input. Less staff is needed to operate the online store so money is saved there. There is no need for a physical shop it is all virtual so this saves money on rent, bills, and general upkeep. Nothing can be broken or damaged by customers like in a Boots store. The online store can be used 24 hours a day 7 days a week and while people shop they may notice new products and they will see advertising around the site that might be of interest. The advertising space is also a benefit to Boots as it is free and unlimited. All these aspects are elements that contribute to the economic and low cost high profit performance of the business. Email Email can be used to enhance the performance of the business internally and externally Internally messages can be typed and sent to many people very quickly. This saves money and time in photocopying and distribution of letters. Emails internally can be used in restricted and open format dependant on the content. They can be used to make staff aware of information about price changes and strategic alterations that may need to be put into place. The use of emails in Boots to make staff aware of extra shift work available and job opportunities that may become available add to the efficiency and economic performance of the business by reducing the time that is used up by alternative methods. Staff can get in hold of the business via email when they need as it is a quick and easy way to do so. Externally emails are used a lot in Boots for advertising. Customer databases are formed with information from the reward card scheme and the email addresses are put into a file. This is used to send customers information about special offers and general advertising. This is a lot cheaper than alternative methods such as the constructing printing and posting of leaflets and brochures. Links are used a lot to make it quick and appealing for customers to explore the online shop and be tempted to purchase goods. This increases the performance of the business by again making more money from as little input as possible. It saves Boots money, time, and manpower, which effectively frees more opportunity for the business to expand and develop. Without ICT Boots would by now have lost out to competition, wasted hundreds of thousands of pounds ineffectively and not bee the multi million pound empire they are today. Production process The production process is typically present within the operation of a manufacturing orientated business. This is the basic process of production INPUT PROCESS OUTPUT Boots is retail service not a manufacturing one. The production process is still however related around the business. Although Boots do not manufacture products the production process is vital in ensuring all elements of the business operation run smoothly. The production process as shown above consists of three sections which are the input the process and the output. Boots is in the tertiary section of the industry as it is an outlet that sells goods. This is the output and this is the main aspect that affects Boots. The inputs are the primary sector and the process is secondary. As Boots is in the tertiary sector and sells goods it must also use the secondary and primary industry also. An example of the process would be involving the secondary section of industry. This would be the purchasing of goods from suppliers to sell in the store. Boots do not directly have a contribution to this area of the production process. They do however contribute to the input section of the production process which represents the primary industry. Boots can investigate medicines and test treatments for sales in their stores. The manufacturing, mass production and distribution to stores are the process part of Boots production process representing secondary industry.

Cancer Stem Cells: Properties, Concepts and Models

Cancer Stem Cells: Properties, Concepts and Models Tumours are made up of a heterogeneous population of cells which are distinct in terms of their differentiation competencies, proliferative capabilities as well as functional properties. [A] The mechanisms responsible for such heterogeneity are the subject of research, and two models have been put forth in order to explain the phenomenon – Cancer stem cells (CSCs) and clonal evolution. [A] Cancer stem cells are a subset of the total population of cells in a tumour that have the ability to undergo self-renewal, as well as to differentiate into the different types of cells that comprise the tumour. [A] These CSCs are said to be responsible for tumorigenesis as well as for driving tumour growth. [U] Evidence supporting the existence of cancer stem cells Differences in clonogenicity among cancer cells were first documented in cases of leukaemia and multiple myeloma. It was found that 0.01 – 1% of the cells were capable of extensive proliferation, and able to establish colonies when grown in vitro (Park, C. H., Bergsagel, D. E. McCulloch, E. A. Mouse myeloma tumor stem cells: a primary cell culture assay. J. Natl Cancer Inst. 46, 411–422 (1971). Two possible explanations existed for this – either leukemic cells had a low overall capacity for proliferation, or only a definite subset of these cells were clonogenic. In 1994, John Dick and his group of researchers carried out a landmark study where CSCs were isolated from a mouse model that had been transplanted with human AML cells. [Z15] This was the first conclusive evidence for the existence of a subset of the leukaemia cells that were highly clonogenic, in comparison to the remaining cancer cells. It was later observed that a similar condition exists in the case of solid tumours, where only a small subset of the total cell population is tumorigenic. [G] Origins of cancer stem cells Several contradictory theories exist regarding the cellular origins of cancer stem cells. Some state that these cells are derived from normal stem cells that have acquired oncogenic mutations [G], others refute this with the claim that cancer stem cells can arise from a committed progenitor cell that has acquired the properties of a stem-cell during its cancerous transformation [Z1], while yet others suggest that these cells could arise as a result of a fusion event between a stem cell and a tumour cell. [N] The idea that cancers could arise from normal stem cells is highly plausible because not only do they continuously undergo divisions, but they are also long lived, allowing them to accumulate multiple mutations, as is required for a cancerous transformation. [B] Apart from the accumulation of mutations, the interaction of a cell with its local microenvironment also influences the tumorigenic process. Mouse leukaemia models have been able to provide evidence that given suitable niche conditions, a progenitor cell is capable of de-differentiating to form a CSC. [V] However, since most progenitor and mature cells have a relatively short life-span, it seems unlikely that will be able to acquire the oncogenic mutations required to render them tumorigenic. [I] Despite these explanations, the exact origin of most tumours and cancer stem cells remains unknown, and can only be speculated based on experimental findings. [A] Additionally, irrespective of the origin, the identification and isolation of CSCs in a tumour indicates that there exists a functional hierarchy exists within the tumour tissue. [L] Properties of cancer stem cells These cells can undergo symmetric as well as asymmetric divisions, which results in the expansion of the cancer stem cell population itself, as well as an increase in the number of differentiated cells that constitute the bulk of the tumour. [Z1] THE CANCER STEM CELL MODEL As previously mentioned, two models have been put forth to explain the heterogeneity of a tumour cell population. The first model is the CSC model, also known as the hierarchical model, which states that within a tumour, there exist different classes of cells and that the CSCs represent a biologically distinct subpopulation of cells that are capable of propagating the tumour. [C] It suggests that the characteristics of the cells within the tumour are intrinsically determined and therefore only certain cells possess the ability to undergo extensive proliferation to initiate tumour formation, these cells are called the CSCs; while the remaining cells are incapable of tumorigenisis. According to the CSC model, although most cancers arise from a group of cells that are genetically monoclonal in nature, the high level of tumour heterogeneity is a result of the interaction between cells that are in different states of differentiation after have initiated from a common precursor. [Z12] Evidence supporting this hypothesis emerges from the observation that though tumours may initially respond well to chemotherapy, there is often a case of relapse; which could occur due to the CSCs that persist post-treatment and are then able to re-initiate tumour formation. [Z13] There are, however, limitations to the CSC model; the first being that all studies that support it have only addressed the potential of the cells to proliferate and give rise to tumours, but not the actual fate. [D] Since the conditions applied to test the tumorigenic potential of these cells may vary considerably from the conditions experienced by the cells in vivo, we do not know which of these cells actually contribute to the establishment and growth of the primary tumour. It is also noteworthy that it has been found that if the population of cancer cells acquires an immense number of mutations and aberrations, then almost all of them begin to show stem-like properties. [C] In such a case, the CSC model becomes irrelevant. On the other hand, the stochastic model states that cells in a tumour are biologically equivalent, and that each cell has the ability to act as a CSC, given the right circumstances. A combination of intrinsic and extrinsic influences is said to determine the proliferative capacity and the ultimate fate of a cell. [C] Behaviour of a cell is therefore not pre-determined by intrinsic characters alone and tumour initiating cells cannot be enriched. It is however likely for both these paradigms to be observed in vivo, in different cancers. Some cancers may follow the CSC model, while others may not. Based on transplantation studies in mice, it has been found that only in a fraction of cases, does AML follow the CSC model while in others there is no evidence for the existence of a highly tumorigenic sub-population of cells that continue to display CSC activity upon serial propagation. [F] Therefore, although CSCs may be responsible for driving the growth of a majority of tumours and cancers, there are studies which indicate that certain malignancies may be sustained primarily by the bulk of the tumour cells. [F] IDENTIFICATION AND ISOLATION OF CANCER STEM CELLS Cancer stem cell assays Purification and enrichment techniques CSC markers CSCs in various cancers HETEROGENEITY IN CANCER STEM CELL POPULATIONS Based on the study of the CSC model, the question arises as to whether similar hierarchical subpopulations of tumorigenic and non-tumorigenic are observed in patients suffering from the same type of cancer; and whether these tumorigenic CSCs can be isolated based on conserved cell- surface markers. However it has been found that there are often phenotypic differences in CSCs even within the same cancer sub-type. [E] For example, though it has been found that the CD44+/CD24- population of breast cancer cells are generally tumorigenic, this is not universally the case and in certain cases, it has been found that cells of diverse phenotypes are able to act as CSCs. (Al-Hajj, M., Wicha, M.S., Benito-Hernandez, A., Morrison, S.J., and Clarke, M.F. (2003). Proc. Natl. Acad. Sci. USA 100, 3983–3988.) Similarly, in gliomas CD133 expression is not always associated with CSCs, and in certain instances CD133- cells have also been found to be tumorigenic. (Beier, D. et al. CD133+ and CD133– glioblastoma derived cancer stem cells show differential growth characteristics and molecular profiles. Cancer Res. 67, 4010–4015 (2007). Apart from the phenotype, the frequency of CSCs in a solid tumour or population of cancer cells is also variable. In melanomas, CSCs constitute anything between 1.6 to 20% of the total cells, while in the case of colorectal carcinomas, they represent between 1.8 to 24.5% of the cells. [A] Additionally, in general, the percentage of CSCs in solid tumours has been found to be significantly higher than the percentage of leukemic stem cells. [Z15] This heterogeneity has implications on the prognosis of the disease as well as the outcomes of various therapeutic interventions. It is envisioned that with the identification of more refined markers and improved methods for determination of CSC frequency, we may eventually be able to correlate the percentage of CSCs with the tumour grade and the outcome. [A]

Genetic Patenting and Human Dignity :: Genes Science Technology Essays

Genetic Patenting and Human Dignity As technology begins to reshape the world around us at a growing pace, we can’t help but shift the focus inward. Advances in biotechnology are unfolding at unprecedented rates, and while we begin to crack the code of life through the recent developments on the human genome project, the overall subject matter of ethics comes to mind. Now, one might question, if technology is about improvement and biotechnology is about improving life than why would anyone question the ethics of such? However, it recently has come to the point that improvement of life is bordering on manipulation of life, and many are throwing their hands up in moral protest. Consider the recent long-standing debate over the ethics of DNA patenting. Doesn’t holding a commercial patent over human genetic material offend our dignity as humans? Or is genetic material merely nothing more than proteins made from various chemicals no less subject to patenting than plastics, alloys, textile fabrics, pharma ceuticals, or other synthetic materials and compounds? Valid arguments could be made either way. The debate over genetic patenting involves the careful consideration of several perspectives including those of the legal, scientific, biotechnical, and economical fields of study. After analyzing the conflicting opinions of the different fields of study, one may procure a more knowledgeable understanding on which to base a moral framework suitable for evaluating the righteousness of DNA patenting. A proper starting point for the research of genetic patenting would logically begin with a basic understanding of the patenting system in the United States. The idea behind the patent, as established by our forefathers, is stated in the Constitution: â€Å"to promote the progress of science and useful arts by securing the authors and inventors the exclusive right to their respective writings and discoveries.† Further stated in the Constitution are the stipulations and requirements for receiving a patent. The four criteria included were: novelty(the invention is new, innovative, and is not obvious), utility(the invention could be used for more than just hypothetical use), enabling description(the invention is described in great detail-enough so that someone skilled in the field could benefit), and human ingenuity(Resnick, 3). Once the proper criteria has been met, a patent is issued which allows the inventor â€Å"only negative rights to exclude others from making, using, or commercializing his or her invention†(Resnick, 3). Genetic Patenting and Human Dignity :: Genes Science Technology Essays Genetic Patenting and Human Dignity As technology begins to reshape the world around us at a growing pace, we can’t help but shift the focus inward. Advances in biotechnology are unfolding at unprecedented rates, and while we begin to crack the code of life through the recent developments on the human genome project, the overall subject matter of ethics comes to mind. Now, one might question, if technology is about improvement and biotechnology is about improving life than why would anyone question the ethics of such? However, it recently has come to the point that improvement of life is bordering on manipulation of life, and many are throwing their hands up in moral protest. Consider the recent long-standing debate over the ethics of DNA patenting. Doesn’t holding a commercial patent over human genetic material offend our dignity as humans? Or is genetic material merely nothing more than proteins made from various chemicals no less subject to patenting than plastics, alloys, textile fabrics, pharma ceuticals, or other synthetic materials and compounds? Valid arguments could be made either way. The debate over genetic patenting involves the careful consideration of several perspectives including those of the legal, scientific, biotechnical, and economical fields of study. After analyzing the conflicting opinions of the different fields of study, one may procure a more knowledgeable understanding on which to base a moral framework suitable for evaluating the righteousness of DNA patenting. A proper starting point for the research of genetic patenting would logically begin with a basic understanding of the patenting system in the United States. The idea behind the patent, as established by our forefathers, is stated in the Constitution: â€Å"to promote the progress of science and useful arts by securing the authors and inventors the exclusive right to their respective writings and discoveries.† Further stated in the Constitution are the stipulations and requirements for receiving a patent. The four criteria included were: novelty(the invention is new, innovative, and is not obvious), utility(the invention could be used for more than just hypothetical use), enabling description(the invention is described in great detail-enough so that someone skilled in the field could benefit), and human ingenuity(Resnick, 3). Once the proper criteria has been met, a patent is issued which allows the inventor â€Å"only negative rights to exclude others from making, using, or commercializing his or her invention†(Resnick, 3).

Essay example --

Industrial Systems Engineering, Supply Chain Management and a More Efficiently Growing World Industrial Systems Engineering is based around complex systems of people, information, energy and how to develop, improve, implement and evaluate these systems. While many engineers are forced to narrow their search for jobs because of their distinct major, Industrial Systems Engineering is the perfect balance of its necessity and broadness (Fraser Abhijit 2010). Industrial Systems Engineers are the new face of healthcare reform to make hospitals run more efficiently, they are at the forefront businesses making new products hit the market with the greatest success rate, they are reducing the carbon footprint with the automobile industry, creating more efficient systems with the U.S. Postal Service so one will receive their mail sooner and with less mistakes and printed circuit board manufacturers in Taiwan distribute their products with a greener footprint. In all of these real world scenarios, supply chain management is the key to an Industrial Systems Engineers job. Supply Chain Management is the science that improves the ways companies use raw materials to make a product or service and deliver it to the customer. Every product that reaches an end consumer is the result of a cooperative effort between several organizations. This means companies need to manage their product, not just inside of the business walls, but the path that their product takes to reach the final consumer. If companies only focus on their product and do not follow its way to the market, many inefficiencies may occur in the companies supply chain (Baltzan 2014). Businesses who cooperate in a successful supply chain are linked with one another and allow an easy flow ... ...t to the market. Industrial Systems Engineering encompasses the necessary skills for a successful entrepreneur to develop a supply chain for their product and grow their business. Industrial Systems Engineering is the wide-ranging degree that allows one to become involved with an endless number of opportunities and industries around the world. Their use of supply chain management helps not just a single industry, but many other industries that are involved with the creation of a final product or service. Whether it be reducing the environmental footprint of the automotive industry, increasing the efficiency of the healthcare system, helping the United States Postal Service remain a sustainable industry, or help small businesses start up as efficiently as possible., Industrial Systems Engineers use supply chain management to make the world a more efficient place.

Socrates vs Thrasymachus

Any argument relies upon some fundamental agreement about the issue being discussed. However great the divide in opinion may be, there must exist at least some similarity in the participants’ manner of viewing the issue if a solution is ever to be reached. Book One of Plato’s Republic features a disagreement between Socrates and Thrasymachus about the nature of justice. The disaccord between their views of the subject is extremely pronounced, but there are certain underlying agreements which guide the course of the debate.One way to evaluate the validity of the arguments involved is to examine whether the assumptions at the root of the argument are in accord with this common ground. By my reading of the dialogue, Socrates’ reply to the first part of Thrasymachus’ definition of justice rests safely upon this common ground, whereas his answer to Thrasymachus’ second definition moves away from this mutually acceptable base, and is injured as a result. In exploring this topic, I intend to examine briefly Thrasymachus’ two-part definition of justice.For each of these parts I will evaluate one Socratic response and discuss it from the perspective of the â€Å"craftsman analogy† – an analogy which is initially used by common consent, but which Socrates adapts until its original usage almost disappears. Thrasymachus’ first definition of justice is easy to state, but it is not so immediately clear how it is to be interpreted. Justice, he claims, is the advantage of the stronger. On its own, such a sentence could imply that what is beneficial to the stronger is just for and therefore, beneficial to the weaker, and Socrates accordingly asks whether this understanding is accurate.Thrasymachus promptly responds in the negative. The interpretation he proceeds to expound upon can be summed up by adapting slightly his original definition: justice is that which obtains the advantage of the stronger. To support this definition, he points to the example of ruling a city. Any ruling class will fashion the laws of the commonwealth with a view to its own benefit, he asserts. Since it is just to obey the law, those who behave justly will be acting for the advantage of the rulers (whom Thrasymachus interchangeably terms â€Å"the stronger†).Socrates makes his first objection at this moment, but I will treat this here only incidentally: merely insofar as it allows us to see why Thrasymachus introduces the craftsman analogy. Socrates objects that rulers are, as humans, bound to make mistakes – to confuse their disadvantage with their advantage on occasion. In this case just obedience to laws would work to the ruler’s disadvantage. Thrasymachus responds promptly, saying that a man who makes a mistake in ruling is not at that moment a ruler in the strict sense, and introduces the craftsman analogy to support this idea.Insofar as a man is a craftsman, he will not make any mistakes; mi stakes are rooted in ignorance, and so can only occur when a man’s knowledge of his craft is incomplete. The quandary which Socrates introduces is thus avoided by Thrasymachus’ qualification that errors are never made by rulers as rulers. Though the analogy works at first to Thrasymachus’ advantage, Socrates promptly turns it against him in a new objection. All arts, he asserts, are exercised with a view to the benefit of the subject rather than to the benefit of the artisan.The doctor employs his medical art for the betterment of the patient, the pilot navigates for the safety of the ship and the sailors, and so forth. Like Thrasymachus, he identifies ruling as an art, and claims that ruling also is exercised with a view to the subjects’ benefit. Throughout the argument, Thrasymachus passively assents to Socrates’ individual points. But as we shall see later, he rejects the conclusion drawn from these. From an objective viewpoint, one immediately questionable aspect of this argument is Socrates’ idea that ruling is an art in the same sense that medicine and navigation are arts.Despite its potential weakness however, Socrates’ use of the analogy is the one part of the argument which Thrasymachus cannot question without bringing Socrates’ first objection once again into dispute. Thus this definition of ruling forms some part of the common ground I have previously mentioned. Although an objection such as this may affect the objective validity of the argument, it is important to keep in mind the fact that Socrates is not attempting to create an incontestable definition of justice at this point.He is merely answering an invalid argument by demonstrating its weaknesses in terms which correspond to Thrasymachus’ perspective. Agitated by Socrates’ line of reasoning, Thrasymachus proceeds to blurt out a revised version of his original statement. Thrasymachus claims that injustice is freer and strong er than justice and that it results in a happier life. As in the former definition, he does not consider so much what justice is as what it does; he rates the subject in regards to its advantageousness or lack thereof. Essentially, this definition is an extreme extension of the previous one.Also, the example he uses for support – that of a tyrant made powerful and thus happy through injustice – hearkens back to his initial definition as ruling being the advantage of the stronger. It is clear that Thrasymachus has not been convinced by Socrates’ last argument, despite his apparent agreement with Socrates’ points. He is arguing in different terms, but in actual substance this new development is little more than a bare contradiction of Socrates’ previous argument. He still supposes that the unjust will have the advantage, and does no more than give new evidence to support this view.He essentially declares: â€Å"You say that the proper ruler will con sider the benefit of his subjects and thus act justly. I say that injustice leads to a happy life and that craftsmen do aim at their own advantage. † Whereas the weaknesses in Socrates’ previously discussed arguments are more or less excusable, there are several factors in his next argument which make it very controversial. In opening this argument, Socrates asks whether a just man will want to overreach and surpass other just men. The two debaters agree that a just man will deem it proper to surpass the unjust man, but that he will not want to surpass his fellow just man.The unjust man, on the other hand, will want to surpass and get the better of everyone. Now Socrates proceeds to use the craftsman analogy to illustrate his case. With this case Socrates attempts to prove that those who try to overreach their â€Å"like† are bad craftsmen. Returning to the specific example of the doctor, he observes that a medical man will not endeavor to outdo another physician , but will want to outdo the non-physician. One flaw seems to appear at this point in the argument. Socrates, it would seem, has left no place in this for simple ambition here.If the first half of this analogy is true, there is no room for an artist to advance and improve his craft in a just manner, because unless he is unjust, he will not have any ambition to surpass his fellow artists. However this can be answered by a glance back at Thrasymachus’ concept of the artisan â€Å"in the strict sense. † No one is an artisan insofar as he is in error, so the true artist will be unable to surpass another true artist: ideally, the artist, insofar as he is an artist, will already exercise his art faultlessly.Socrates completes this argument by saying that the one who tries to overreach the artist can not have true knowledge of the craft. In other words, true artists will be able to identify one another and to recognize the impossibility of surpassing each other. Since the one who wants to surpass everyone in a specific art must not be an artisan, he is ignorant of this art. Thus, Socrates claims, the unjust man is really ignorant and therefore weak and bad. There is a marked distinction between this use of the craftsman analogy and former uses. Previously the analogy was used in reference to the â€Å"craft† of ruling.This was legitimate in the context primarily because Thrasymachus agreed to this use. Now however, the subject of the analogy is not ruling, but justice. Thrasymachus never explicitly agrees to this switch, and thus when it is made, the analogy no longer rests safely upon the common ground. It is no longer an example accepted by both parties and so its sole justification would have to rest on an objective view of the argument. So we have another important question to examine. That is, can justice be rightly considered a craft? Even if it can in a vague sense, would it be properly analogous to other crafts like medicine or navigation ?There are reasons to support a negative answer to this query. For one thing, it could be argued that justice is more a manner of acting, rather than a craft in its own right. Whereas it is nonsensical to say that one can, for example, read a book medicinally, or in a navigating manner (except perhaps as a figure of speech), one can exercise a craft or perform any action either justly or unjustly. Justice is more easily considered a measure of how well an action is performed than the action itself. The most important thing to note here is that Socrates has moved away from the common ground which has previously supported the argument.Before, the question of whether Socrates’ examples are objectively valid was not so crucial from one viewpoint. As long as Socrates was trying to demonstrate the illogicalities within Thrasymachus’ position, there was much to gain from arguments based on Thrasymachus’ premises, whether the premises were true or not. For this last arg ument, however, Socrates does not base his argument on these guides, but preserves the form of the craftsman analogy while changing it substantially. Thus this particular argument suffers and is at least of questionable efficacy.